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RAID CAMPAIGN
This campaign promotes indoor Raid products by highlighting a common household pest problem in a simple, attention-grabbing way. Using a “before” approach, the ad shows a disrupted home with a bold, single-word headline to emphasize the issue, while the Raid logo serves as the clear solution, creating a clean, impactful, and easy-to-understand visual.
IDEATION
Ants over a cook out dinner on a countertop.
Here For Every Occasion
Ants on a plate of wings with a living room visible in the back.
Ants over a lit
birthday cake.
Single Line
Ant inside a pet bowl.
Ant on a tabletop behind the glasses.
Ant hiding in the pile of stuffed animals.
Study ANTemology?
Ants under a
magnifying glass.
Ants inside of a textbook.
Ants in a display case meant for butterflies.
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